ENERG+
ENERG+ is a concept wellness-forward energy drink brand positioned as a healthier alternative to traditional energy drinks, combining clean ingredients and gut-friendly functionality with modern performance.
Services:
Brand Strategy
Visual Identity
Packaging Design
The Challenge:
The energy drink industry is saturated with aggressive visuals, overstimulating branding, and formulas loaded with caffeine, sugar, and artificial stimulants. The challenge was to position ENERG+ as a more balanced, wellness-forward alternative that could stand out on shelf while clearly communicating clean ingredients, transparency, and gut-friendly functionality to a growing audience of health-conscious young adults who are increasingly intentional about what they put into their bodies.
Strategy + Direction:
To appeal to a health-conscious audience, I developed a visual identity that feels modern, science-backed, and approachable through bold yet controlled typography, generous negative space, and a cohesive color system that differentiates flavors while maintaining a unified brand experience. The result is a brand that challenges the conventions of traditional energy drinks by offering a cleaner, more transparent, and wellness-focused approach to energy.
Logo Concept:
When designing the brand icon, I drew inspiration from the universal battery icon and the concept of charging energy.
The icon was further influenced by the geometry of digital display systems, using negative space to create a custom “E” that feels modern, technical, and performance-driven.
Logo Design:
To reinforce the brand’s wellness positioning, I incorporated a plus symbol that represents added benefits and functionality while subtly referencing a medical cross to connect the brand to health and well-being.
Both the icon and wordmark were angled forward to create a sense of momentum, energy, and continuous progress—reflecting the brand’s focus on performance from within.
Typography:
The bold sans-serif headline type creates a strong sense of confidence and energy, while the structured letterforms reinforce the brand’s science-backed and performance-driven positioning. Its simplicity also helps prioritize readability across packaging, advertising, and digital applications
Color Palette:
The color palette combines performance and wellness through a clean, trustworthy foundation and energetic flavor accents. White reinforces transparency and simplicity, while blue, green, and red help differentiate flavors and bring energy to the product line.
Packaging Design:
When designing the packaging for ENERG+, my goal was to create a bold, simplified system that could stand out in a crowded energy drink category while maintaining a premium, wellness-forward feel. I prioritized readability and shelf recognition, ensuring the product remained instantly identifiable from multiple angles.
To reinforce the brand’s positioning as a healthier alternative, I developed a clean white label system that feels transparent, science-backed, and trustworthy. The front of the can highlights the flavor, functional benefits, and key ingredients through a clear information hierarchy, while the side panel emphasizes the wordmark to strengthen brand visibility and shelf presence. The back focuses on ingredient transparency and nutritional information.
Flavor Line-up:
The flavor lineup was intentionally selected to support the brand’s focus on freshness, performance, and modern wellness. Distinct color palettes help differentiate each variety while maintaining a cohesive visual system across the product line.
ENERG+
ENERG+ is a concept wellness-forward energy drink brand positioned as a healthier alternative to traditional energy drinks, combining clean ingredients and gut-friendly functionality with modern performance.
Brand Strategy
Visual Identity
Packaging Design Brand Guidelines
The energy drink industry is saturated with aggressive visuals, overstimulating branding, and formulas loaded with caffeine, sugar, and artificial stimulants. The challenge was to position ENERG+ as a more balanced, wellness-forward alternative that could stand out on shelf while clearly communicating clean ingredients, transparency, and gut-friendly functionality to a growing audience of health-conscious young adults who are increasingly intentional about what they put into their bodies.
To appeal to a health-conscious audience, I developed a visual identity that feels modern, science-backed, and approachable through bold yet controlled typography, generous negative space, and a cohesive color system that differentiates flavors while maintaining a unified brand experience. The result is a brand that challenges the conventions of traditional energy drinks by offering a cleaner, more transparent, and wellness-focused approach to energy.
When designing the brand icon, I drew inspiration from the universal battery icon and the concept of charging energy.
The icon was further influenced by the geometry of digital display systems, using negative space to create a custom “E” that feels modern, technical, and performance-driven.
To reinforce the brand’s wellness positioning, I incorporated a plus symbol that represents added benefits and functionality while subtly referencing a medical cross to connect the brand to health and well-being.
Both the icon and wordmark were angled forward to create a sense of momentum, energy, and continuous progress—reflecting the brand’s focus on performance from within.
The bold sans-serif headline type creates a strong sense of confidence and energy, while the structured letterforms reinforce the brand’s science-backed and performance-driven positioning. Its simplicity also helps prioritize readability across packaging, advertising, and digital applications
The color palette combines performance and wellness through a clean, trustworthy foundation and energetic flavor accents. White reinforces transparency and simplicity, while blue, green, and red help differentiate flavors and bring energy to the product line.
When designing the packaging for ENERG+, my goal was to create a bold, simplified system that could stand out in a crowded energy drink category while maintaining a premium, wellness-forward feel. I prioritized readability and shelf recognition, ensuring the product remained instantly identifiable from multiple angles.
To reinforce the brand’s positioning as a healthier alternative, I developed a clean white label system that feels transparent, science-backed, and trustworthy. The front of the can highlights the flavor, functional benefits, and key ingredients through a clear information hierarchy, while the side panel emphasizes the wordmark to strengthen brand visibility and shelf presence. The back focuses on ingredient transparency and nutritional information.
The flavor lineup was intentionally selected to support the brand’s focus on freshness, performance, and modern wellness. Distinct color palettes help differentiate each variety while maintaining a cohesive visual system across the product line.