ENERG+
ENERG+ is a premium, wellness-forward energy drink concept designed to redefine performance through clean ingredients and gut-friendly functionality.
In a category driven by chaos and overstimulation, ENERG+ introduces a more controlled, wellness-forward approach. Balancing performance with clarity through both product and design.
Services:
Brand Strategy
Visual Identity
Packaging Design
The Challenge:
The energy drink category is saturated with aggressive visuals and overstimulating branding.
ENERG+ was created to offer a more balanced, wellness-forward alternative.
The challenge was to design an identity that could stand out on shelf while communicating energy in a more refined and controlled way.
Approach:
To address this, the identity focuses on clarity, structure, and restraint.
- Strong, simplified forms to cut through visual noise
- Improved readability for fast shelf recognition
- A more transparent, science-backed visual language
- A flexible system that scales across packaging and digital
ENERG+
ENERG+ is a premium, wellness-forward energy drink concept designed to redefine performance through clean ingredients and gut-friendly functionality.
In a category driven by chaos and overstimulation, ENERG+ introduces a more controlled, wellness-forward approach. Balancing performance with clarity through both product and design.
Services:
Brand Strategy
Visual Identity
Packaging Design
The Challenge:
The energy drink category is saturated with aggressive visuals and overstimulating branding.
ENERG+ was created to offer a more balanced, wellness-forward alternative.
The challenge was to design an identity that could stand out on shelf while communicating energy in a more refined and controlled way.
Approach:
To address this, the identity focuses on clarity, structure, and restraint.
- Strong, simplified forms to cut through visual noise
- Improved readability for fast shelf recognition
- A more transparent, science-backed visual language
- A flexible system that scales across packaging and digital