WATCH THE DESIGN PROCESS
SERVICES: Brand Identity | Packaging Design | Brand Guidelines
ENERG+ is a concept wellness-forward energy drink brand positioned as a healthier alternative to traditional energy drinks, combining clean ingredients and gut-friendly functionality with modern performance.
THE CHALLENGE
The energy drink industry is saturated with aggressive visuals, overstimulating branding, and formulas loaded with caffeine, sugar, and artificial stimulants. The challenge was to position ENERG+ as a more balanced, wellness-forward alternative that could stand out on shelf while clearly communicating clean ingredients, transparency, and gut-friendly functionality to a growing audience of health-conscious young adults who are increasingly intentional about what they put into their bodies.
STRATEGY & DIRECTION
To appeal to a health-conscious audience, I developed a visual identity that feels modern, science-backed, and approachable through bold yet controlled typography, generous negative space, and a cohesive color system that differentiates flavors while maintaining a unified brand experience. The result is a brand that challenges the conventions of traditional energy drinks by offering a cleaner, more transparent, and wellness-focused approach to energy.
ENERG+
ENERG+ is a concept wellness-forward energy drink brand positioned as a healthier alternative to traditional energy drinks, combining clean ingredients and gut-friendly functionality with modern performance.
WATCH THE PROCESS
SERVICES
Brand Identity, Packaging Design, Brand Guidelines
THE CHALLENGE
The energy drink industry is saturated with aggressive visuals, overstimulating branding, and formulas loaded with caffeine, sugar, and artificial stimulants. The challenge was to position ENERG+ as a more balanced, wellness-forward alternative that could stand out on shelf while clearly communicating clean ingredients, transparency, and gut-friendly functionality to a growing audience of health-conscious young adults who are increasingly intentional about what they put into their bodies.
STRATEGY & DIRECTION
To appeal to a health-conscious audience, I developed a visual identity that feels modern, science-backed, and approachable through bold yet controlled typography, generous negative space, and a cohesive color system that differentiates flavors while maintaining a unified brand experience. The result is a brand that challenges the conventions of traditional energy drinks by offering a cleaner, more transparent, and wellness-focused approach to energy.
