Dr. Gundry
The goal of this project was to redesign the personal brand logo for Dr. Gundry, creating a modern identity that better reflected his evolving mission, scientific credibility, and connection with patients.
The redesign needed to feel more aligned with his positioning as a practicing doctor focused on gut health and real patient transformation, while also improving clarity and adaptability across digital platforms.
Services:
Brand Strategy
Visual Identity
Brand Guidelines
Key Problems with Previous Identity:
- Lacked a clear, cohesive brand direction
- Visual style felt outdated and misaligned with brand evolution
- Color palette was limiting and no longer representative
- Icon lacked clarity and scalability
- Messaging didn’t reflect the full scope of the brand’s mission
Solution:
- Introduce strong visual clarity
- Improve readability and adaptability
- Explore a more human and approachable tone
- Create a system that could expand across digital and brand touch points
Dr. Gundry
The goal of this project was to redesign the personal brand logo for Dr. Gundry, creating a modern identity that better reflected his evolving mission, scientific credibility, and connection with patients.
The redesign needed to feel more aligned with his positioning as a practicing doctor focused on gut health and real patient transformation, while also improving clarity and adaptability across digital platforms.
Services:
Brand Strategy
Visual Identity
Brand Guidelines
Key Problems with Previous Identity:
- Lacked a clear, cohesive brand direction
- Visual style felt outdated and misaligned with brand evolution
- Color palette was limiting and no longer representative
- Icon lacked clarity and scalability
- Messaging didn’t reflect the full scope of the brand’s mission
Solution:
- Introduce strong visual clarity
- Improve readability and adaptability
- Explore a more human and approachable tone
- Create a system that could expand across digital and brand touch points